Do you know that more than 75% of “Spammy emails” complaints are marketing emails? That is a big number!
For many of you, email marketing is the best way to go, while for some, it can be a frustrating and long process that they would rather adopt other marketing strategies.
But before you jump on to some other marketing strategies, why don’t you analyze your marketing email first? Maybe you’re not really that unfortunate, and it’s just how you create your emails that makes it so awful that nobody wants to open it.
Here are some things you should exclude from your email marketing campaign.
This is very first and crucial part of any email marketing campaign. Tell me, how many emails you receive every day? And how many do you actually read or even open it?
According to the marketing research, 1.9 billion (non-spammy) emails sent every day and half of the emails are coming from marketers. You can fix it by following to make sure that your emails will go directly to your recipient’s inbox – which means higher chance to be opened!
Avoid spammy words like “buy”, “free”, “Limited period offer” and all these cheap tricks like “Click Here”. Be clear. All the subject line that works is no more than 50 words.
Have you ever experienced receiving emails with broken or unrelated images? I know, that’s frustrating!
Although you can’t always blame yourself, or your email marketing campaign for instances like this, because not all recipients can strong visual elements – some can only receive in plain text.
No reply emails
Generic addresses, especially ‘no-reply’ prevent your readers from engaging with your business. And I’m sure you don’t want that.
Many of you want to receive emails with email addresses that you can send a reply – where you can ask questions, or give feedback.
‘No-reply’ email address has also been proven to very-low open rates, and increase unsubscribe and complaint rates.
This step is not necessary if you doing personal emails, and you just want casual conversation. Don’t add call-to-action button on “Hi”.
The only reason why you’re marketing through email is that you want to sell something, or perhaps you want your audience to benefit something for you. The reason is you either want to give, or you need something – usually both.
Make your action clear to readers by putting call-to-action. And guide your audience on what to do – until the very last step. Save your best shot for the last.
Ask yourself these questions, “What are the things I need to approve?” Try different style and strategies but never include above things in your email marketing campaign. Happy email marketing!