How to Create Email Campaign That Gets Open And Read?

Many subscribers follow different blogs. So don’t disappoint if they forget about your blog by the end of the month.

With millions of content on the web, many subscribers only visit your blog once a month (If your blog is popular) or once every few months, or maybe even never.

So, the question is how do you keep your blog or website fresh? How do you make sure that your audience keeps coming back?

Nowadays many well-established bloggers use an email campaign to keep informed and updated their subscribers. Have you heard about Drip email campaign?

 

What is Drip Email Campaign?

 

Drip campaigns contain marketing information which is meant to acquire customers. These emails are sent over the period of time.

you want your audience to remember your blog? Then drip campaigns are the best way to do that. A good drip campaign can improve conversion rate, increase CTR (click-through rates), and drive a lot of traffic to your blog or website. So, how to create your own drip campaign?

 

Set Objectives

 

This is the more crucial step if you don’t know the objectives of your campaign, than how you successfully manage your campaign? But first ask yourself these questions:
 

  • What is the point of this campaign?
  • What do you want from your readers?
  • How will this emails impact on your readers?
  • How will you get your readers to act on it?
  •  
    From the start, you need to know the answers to these questions so that you can formulate objectives that are on-point.

    Determine your drip sequence: at the time when creating a first email campaign, you don’t expect your campaign to start and end with one email, right? After all, you don’t expect subscribers to become paying customers overnight. In the real world, you need to convince them that your content or product is worth it after a few more emails.

    Here are some safe sequences:
     

  • Email 1: News about your product
  • Email 2: Invitation to join weekly marketing calls
  • Email 3: Give final reminder (4 hours left…)
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    Comparing subject line

     

    The subject line is one of the most crucial keys to an email. After all, if you don’t get readers attention, what are the chances that they will click your email? How will your email marketing campaign compete with the dozens of other emails that they normally receive? How will you make a good impression?

    But keep in mind, not all subject lines have to stand out because they’re personal. Here are some examples:

    Baby Camp: “Yes, I’m pregnant. Can you please stop staring at my belly now.”

     

    Conclusion

     

    Now, I’m sure you got the idea to what it takes to create a drip campaign. Now its time you should plan your own drip campaign. So, if you created any drip campaign, let us know by commenting down below!

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