Think about it, there are practically thousands of online business today, each one of them has unique selling style, best products, and services to offer to customers, and many of them come with great deals.
But how do customers decided which seller is good for them? That’s where a building trust on a consumer’s first come to your site comes in.
Focus on addressing the concern of the visitors
Your title should speak directly to them about what they are looking for. You have to show them that you have a solution for what they have been looking for, this also helps to engage them instantly.
Don’t ask for commitments
If you think your visitors will buy something in their very first visit, you’re wrong. They are going to take their time to research the options that are available to them.
Instead of directly selling your product, offers them a free trial. Let them know they still have the option to leave your product or service if they are not satisfied.
Be there if they need any help
Include help on your site, let’s face it, the volume of data on the internet is beyond numbers. Which means your visitors go through hundreds of articles till they find what they looking for. That’s why you should be the first one to offer help on your website.
Don’t let them think the services you offer are not worthy of their time and money. Before they leave, encourage them and offer help.
Proof of work
If you’re selling a product or offering a service, you need to add a little proof of the fact that you’re offering is valuable. Giving a little proof of work like testimonials on website and case studies is a great way to show a new visitor that you truly have a solution for their problem.
A little chatty
Live chat is the way to lets a visitor know you’re around to offer help to them. Use intercom for your website, it helps address the smallest of question that your website visitors often come up with.
Not many business websites differentiate between new and returning visitors. Many choose to not interact with their first visit, but that is one big mistake.
Target your returning visitors based on campaign interaction they made previously, for example, if the visitor has shown interest in a particular product like shirt or t-shirt, make sure you recommend the most popular piece from that lot. But make sure to give them enough time to browse through your website.
Creating the very first positive impression is an important aspect of any business. If you want a customer to bookmark your product page or make an interaction with you, you need to come across as someone who values their needs and has a solution for their problems – in a reliable and honest way.