Infographics are everywhere. You’ll find them on most of the websites, Twitter feed, Facebook groups are posting them with regularity. Nowadays many bloggers are posting Infographics with their content to increase traffic.
Here is the list of pros and cons of Infographics.
Pros of Infographics
1. Turn complicated information into understandable using visuals
You might have 2000 words of great information but people these days won’t spend 8-9 minutes to read it. Visitors have a very little attention span, and Infographics can make it easier to understand all the information very quickly.
2. Catch reader’s eyes
A catchy headline is important in modern content. Infographics create a visual statement which helps readers to determine if there is value in continuing to read. Infographics proved helpful when readers are short on time, they can review the Infographics and got what they need.
3. Easy to share
This is the reason why you see them everywhere these days. Just one click to pin an Infographics to a Pinterest board, or share it on social media platforms like Facebook and Twitter. This increased value of proposition being offered because your reader can easily show their followers the information you’ve offered.
4. Boost your brand
Many business owners, this might be the primary reason why an Infographics is being considered in the first place. This interesting piece of information with graphical touch and they’re clickable. Easy to share with family and friends, this will introduce your brand to outside world.
5. Increase inbound links
Creating inbound links is easy with Infographics because readers can click on your Infographics and share it if it’s interesting. Although it may take time to be useful to your domain. The potential benefits from these inbound links shouldn’t be ignored.
Cons of Infographics
Attractive Infographics can be time-consuming. You don’t copy and pest some words and images and call it good. You need to design layout first that will be easy for readers. Also, craft story that your reader wants to read, include graphics that correspond to the data to make a meaningful experience.
2. Risk of misinterpreted
Even with good visuals, not all of the data may be absorbed by readers. There is limited space for in-depth research, some people might using personal bias to influence the information being presented.
3. Difficult to read
This happens because most of the Infographics packed with too much information. Many images can be so small because of its length that you have to zoom in to read the content. Many readers find this difficult to read, if your Infographics have very small images, your readers might just give up and go somewhere else to get the information.
This list shows that you have to design Infographics correctly because this is very important medium to send the specific message to your readers. Consider these list as a key point as you work on your next Infographics and you’ll make a real difference in the impact you want to make on your readers.