If you have a small business, you should consider video marketing strategy. Not only is this good marketing tactics and brand recognition technique, but, it’s also preferred by customers.
Depending on your audience size, most people would rather prefer to watch an informative video about your brand than scroll down a long page of text. Video marketing is a top marketing trend, and your small business can get benefits from that.
An informative online video about your brand is a great way to converting interest into sales and growing your brand on the internet. Whether that’s on your website, YouTube channel, Facebook page, newsletter or any other way that you market to your customers.
So, how to make an effective Ads?
Make every second’s count
The beginning part of your video is very important. To avoid your loyal customers skip your ad or click away, you need to grab their attention in first few seconds. Start your video ad with a statement that will spark the interest of those in your target market. Make an effort to hook your audience within the first few seconds by addressing a common problem, asking a relevant question, or by sharing something that makes your brand stand out from the crowd.
Highlight Important things about your brand
Ask yourself this question: why people spend their precious time watching your ad? What makes your brand/company amazing? Tell your viewers why your brand is unique. You can do that by adding customers testimonials and positive feedback. The more you highlight the benefits of your brand, the more effective your video ads will be.
Don’t upload a documentary. A majority of the video ads online are 30 seconds or less. Keep this optimal length in mind as you create the script for the video.
Keep in mind, if you are using videos for brand positioning, longer videos can be effective as well. For example, if you’re telling a story about your brand that features a customer or company representative, a longer video would be ideal.
Tell your customers why
Your video ads should tell viewers why they should trust your brand. What is it that makes your brand or services, “the right choice for them”? Whether it’s a great value, unlimited warranty, or patented technology for creating a unique product, you need to give viewers a reason to go with your company. It’s important to emphasize this when planning and filming your online video ad.
You can include Call to Action (CTA) either be filmed, or added through text or graphics. The goal of every advertisement is to encourage people to take some sort of action.
Keep this tips in mind as you plan your marketing strategies for online video ads for your business. Whether your goal is brand recognition or to increase sales.