It can be overwhelming with the all the data available to us, sometimes it’s hard to know what to look at and when to look at it.
It all depends on your marketing team’s priorities for the quarter, but there are few metrics to monitor.
Why need metric tracking cadence
It is important to track your metrics on a regular basis because you and your team will be better equipped to make a smart marketing decision.
With a regular schedule for analysis and tracking, you limit variables in your analysis. You can get a better view of your typical performance and create benchmarks for evaluate it moving forward.
By having a comprehensive look and routine around measuring your marketing performance, you can build strong strategies to reach your marketing’s goals.
Weekly tracking metrics
You analyze and study these metrics weekly because by their nature they change quickly are can be good indicators of your overall progress for a successful campaign, promotion etc.
Traffic: With traffic, you need to work on your organic searches, social clicks, email marketing etc. Always look to increase traffic month over a month unless you have notice seasonality.
Social media performance: You can track this weekly or monthly, this depends on how much you’re posting and how large your social following is.
This is the part where you have to put more efforts. Based on social media performance report, you’ll want to pay attention to where you’re getting the most attention. On what post? On what content? On what social media channel?
Lead and funnel reporting can be tacked by weekly because they take time to produce traction. Also. These would take more time for a team member to make sure they’re accurate, and for that reason, it has to be scheduled weekly.
No of subscribers, no of new leads, no of qualified leads. These should always be increasing! You should set quarterly goals that align with your organization’s goals and keep seasonality goals separate from main ones.
No of lost leads, bounce rate, and unsubscribes, just make sure that these don’t increase rapidly at any point.
A healthy visitor – to – lead conversion rate will be between 2 -4 %
Monthly tracking metrics
These metrics take a wider view on a monthly basis because they take a wider view of your marketing strategies and efforts, also, take more time to calculate data based on user behavior. Monthly tracking metrics include:
- Email performance: Target open rate: 20% – 30%
- Existing lead: This will give you a benchmark on how you’re getting customers back to your site
- Opportunity source
- Site Source
- 404s / Indexing status
- Bounce rates
If you are using HubSpot or other similar systems to track these metrics, Databox is also a great place to generate reports so that your entire team members can be on the same page.
If you’re measuring other metrics and think it should be added to this list, please let us know in the comment below.