If your website isn’t optimized for mobile devices you’re ultimately losing sales. Marketing research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.
Here are five reasons why small businesses must have a mobile-optimized website:
Mobile users are different
Mobile users have different objectives than desktop users and typically this means they want information in quickly and easily. Customers report that their mobile purchases are often impulsed buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.
Mobile devices get traffic
With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. Marketing reports show that smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.
Increase brand awareness
People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop. 90 percent of people report moving between devices, or “multi-screening”, to accomplish a task. When your mobile experience is optimized for functionality and consistency it fosters trust and affinity with users.
Desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls to action (CTAs) are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimized for mobile.
To make the most of mobile, CTAs should be clear and easy to click and contact information should be one of the first things visitors see. 80 percent of shoppers admit that mobile purchases are impulse-driven and that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience.
Lower bounce rate
Content that looks great on a desktop might be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn’t optimized professionally for mobile your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.
Ask yourself these following questions.
If you answered “no” then its time to optimize your website and gain the traffic and conversion you’ve been missing out on.