Search engine optimization can seem complicated, but even beginners can take advantages of simple SEO tips and tricks to boost their page ranking in search engine result page. From improving content’s quality on your web pages to signing up for powerful SEO analytics platform, beginners can easily use the same tools and technique as SEO expert.
Here are six SEO tips that will get you ranked in 2018.
Proper Keyword Research
Keyword research is very important to understand your site’s SEO, but you do not have to be an SEO expert to know which keyword to use. Use free tools to research and find a proper keyword that related to your product or service. Use SEM Rush for keyword research, this tool is used to see keyword stats like monthly search amount for targeted keywords. This tool also includes related keywords for phrases you’re looking for.
Keyword stuffing drives visitors away
Use related keywords in the most important part of your web pages. Only focus on improving your on-page SEO for page elements including:
- Keywords in title
- Meta description
- H1, H2, H3, tags
Make sure to use chosen keywords in above aspect of your most high-ranking pages to signal to search engine that your content is relevant to these keyword searches.
Use social media posts
Frequently scheduled posts can bring the massive amount of traffic to your website. More than 70% marketers use social media to boost SEO, they do everything to make their social media posts rank higher on the SERPs. Many tools available for setting up your social media calendar and keeping track of your published and unpublished post.
Video still rule
Visuals are a great way of keeping the audience engaged. But do you know that by creating good marketing videos, you can improve your website’s ranking? Research shows that Google has started giving importance to blended results. So, why not grab this golden opportunity to appear on the first page of the search result by including video in your content. Also, video searches get higher click-through rate as compared to plain text content.
Mobile optimization is necessary
Is your website mobile-friendly? Keeping in mind your audience is no longer in one place. People use different devices such as tablets, laptops, smartphones to browse the web. Over the year searches on mobile devices has seen an increase. So, now Google use mobile friendliness as a factor for better ranking.
Whether your pages rank good on SERP or hidden under your competitors’ search result, naturally, pages that are linked the most by outside websites are likely to be rank high and viewed by the search engine as the most relevant. You can check the popularity of your pages by the number of backlinks, many free tools are available that give you result for domains based on the quality of links to your site.
Though trends keep on changing, These six tips will stand still to dominate the scene in 2018. Like success does not happen overnight, you have to be persistent as your ranking on Google will increase.