In Google AdWords, You can run ads to generate more sales leads and revenue. You can grow your brand’s online reputation. You can bring more traffic to your website. But, unfortunately, it’s not that easy. There are other things to take care of. let’s discuss the benefits of Google Adwords as an advertising platform.
Faster than SEO
The top most advantage of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Google AdWords can boost traffic, clicks, and conversions. Also, an efficient way to tell people about your brand.
When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you should aim to increase brand awareness through search, as well as display ads.
Reach customers through Gmail Inbox
This is one of the most effective marketing strategies for every online business. In 2015 Google introduces Gmail ads with Google AdWords and made it available to all the advertisers, which means you can reach even more wider audience.
Normally, Gmail ads displayed on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both mobiles and desktops. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can go for Gmail ads as well.
Reconnect with your visitors
This is one of the best advantages of Google AdWords, is that it can reconnect with your website visitors. Let me explain.
You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.
Its very hard to measure outcomes of traditional advertisement like broadcast on television, billboards, brochures, radio etc. Also, these traditional methods are very expensive. You can’t control your own budget and spend. On top of that, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media.
Using Google AdWords, you would know who clicked on your ad, how many leads have been generated, which keyword is bringing more traffic, how much traffic you have got from AdWords, etc.
We have covered most of the basic elements of Google AdWords. So, tell us, are you marketers who are not monitoring your campaign every day?