Importance of Anchor Text in Link Building

Backlinks are essential elements of SEO. The more backlinks, the merrier. Each link comes with an anchor text. People still confuse about this part, does Google give as much importance to anchor text as it does before?

There are three different ways that Google derives a link’s relevance.


Anchor Text


This is the part that we’re going to discuss today. A blue underline keyword that is clickable and will take you to another page to which it is pointing to.

Recently Google stated that it will reduce its dependence on anchor text until it has minimal effect.


Anchor Title


The anchor title is one type of tool-tip that appears wherever you mouse-over on a link. The goal and weight of the anchor title are not really as important as the anchor text – but it is one of the most crucial elements describing the link and what it is pointing to.

Many marketing experts think that Google derives a link’s relevance from an anchor title too.


Context around the link


The context that surrounds the link is also used to derive the link and what it is pointing to. To understand that, we look at two major elements that comprise the context:


Title of page


The page title is what you see at the top of your browser. It gives you an immediate idea of what the content/article is all about. This affects the link to the page as a whole. A link coming from a page with a very relevant title tag can boost the link’s quality.


Body content


The content body is the heart of the article written in the webpage – where the link is almost always placed. The upper part of the content is arguably the best place for link building and should easily describe what the link is about. This is also used by Google to derive the link and where it points to.

For example: If you have a website that sells T-shirts, building links with the anchor text “T-shirt for men”, “T-shirt for women”, “Marvel T-shirt” will get you further up the ranks in the long run than making just focusing all your anchor texts on “T-shirt”. But not having the keywords “T-shirt” or “T-shirt for men” or “T-shirt for women” inside the anchor text would lead to it being somewhat useless.




Well, the results of the experiment laid it straight out: link building with relevance keywords helps, but varying anchor text – and you’ll get to rank well in the long run. Experiments and trial-and-error is the way to go. Tell us your link-building strategies in the comment section.

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