Whether your business is small, medium, or large, not being on the internet will hurt you. Your business needs a website these days, and not just website, but a website with great content on it.
Good content is not just good for your business, but also great for SEO (Search Engine Optimization). People will click your website or blog, only if you rank higher on SERPs (Search Engine Result Page). If you’re going to hire a freelance web content writer for your business, following things you need to know.
Goals for the project
What type of content copy do you need? There is a difference between blog copy and website copy. And you need to find a writer who can deliver the type you need.
First, you should look for a blog writer who can produce blog copy on a regular schedule, as well as give your blog unique style and tone. Also, you negotiate a rate discount for signing a 3+ month contract for consistent content writing work.
Content writing and SEO is not the same thing but intertwined. The first thing you need to do is finding the right long tail keywords. There are plenty of free tools available that help you find right keywords.
Once you identified keywords, you need to decide which ones you want to target. Selecting right long tail keywords is engaging trial and error process. This is why your website’s content always need to be a work in progress status.
Content isn’t limited just to blog post or article. There are Infographics, media pieces, visualize data, images, video, creative maps. There are many content mediums that are capable of delivering a good result. Many agencies do more than just regular article writing. Content marketing is not just responsible for creating content, they also walk and talk by solving your problem and disseminating the content and some cases executed it too.
This relationship goes smoother when you, the client, go into them with preparations. You should be ready to answer following questions:
Setting a budget is the most important thing. How much do you have to spend on 500 words content? As the most things in life – You will get what you pay for. However, this doesn’t mean that you should spend a massive amount of money on 500 words content and hope for exceptional results.
After reading this article, you might be thinking that hiring a content writer. Have you hired writers for your website? How you find them? Share your thought in the comment section.