What Are SEO Keywords and How to Find Relevant Keywords?

What are keywords?


Your SEO keywords are set of words and phrases in your web content that make it possible for customers to find your website via search engine. Keywords are the important elements in SEO.

You have to know how people are looking for the service or product that you offer. In other words, you need to know what phrases they use to find your product. Optimize your website with relevant keywords will help your site rank above your competitors.


How to find best keywords for your website?


Most beginners marketers make the same mistake when it comes to keyword research:

  • They only doing SEO keyword research once.
  • Not bothering to expand or update their keywords on a regular basis.
  • They only target popular keywords which they’re way too competitive.
    Basically, SEO keyword research is ongoing and regular part of the job as marketing research. Old keywords need to be removed periodically, and high-volume keywords need to be regularly updated. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research


    How particular SEO keywords work for you?


    Now that you’ve found best keywords, you need to put them to work in order to get high traffic.

    You need to add relevant keywords in high-attention areas on your website, anywhere from the titles and body text to your URLs to your meta tags to your images alt text. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords.

    So how does it works? You have to divide your keywords into small and manageable groups of related keywords. For example, if you run an online e-commerce store where you sell t-shirts. You have to create keywords grouping for all your products. The next step would be to segment each individual group into smaller subgroups (men’s t-shirts, woman’s t-shirts, and t-shirts for men)

    Here are some marketing attempts to optimize a web page for the specific keyword:

  • Using the keywords in the title
  • Using the keywords in the URL
  • Using keywords in meta tags and also in a meta description
  • Using keywords in image alt text
  • Using keywords as the anchor text in a link back to your page from any other page on the site
    Keep in mind that when optimizing your web page, keyword relevance is more important than keyword density in SEO. Manual keyword grouping can be very time-consuming, you can use free tools available on the market here are some popular tools, Keyword Niche Finder and Keyword Grouper. These both tools work just like regular SEO keyword tool but return you suggestions pre-grouped into relevant clusters.

    If you have a different approach to keyword research, tell us in the comments section below.

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