Black-hat SEO is set of techniques that are used to boost your site’s traffic or rank higher in SERP through that violate the search engines’ terms of service. The term Black Hat refers to the “bad guys”, originated in western movies.
Keep in mind that using Black hat technique and strategies can get your website banned from a search engine. These techniques have a negative reputation, and rightly so: It’s a shady set of deceptive practices that degrade the user experience and are adopted mostly to generate ways to make quick money. To keep a business legitimate and afloat on the Web, avoid black hat SEO techniques and use white hat SEO techniques.
Many bloggers and black hat expert use Bait and switch. It is a wrong way of changing your website’s content just to a get a page to rank. The first step is to write a content for Google with a set of high-rank keywords, and after your page ranked well, the author changes it with another high ranking topic or product. When people landed on your site, they see something entirely different from what they looking for. This is indeed a very good idea, and the person who came up with this technique was very creative. This is a cheap way of tricking Google might have worked well in the past but now it will get you banned.
How to Recognized Black Hat Techniques?
How to Report Black Hat?
There are many reasons why you should report black hat SEO. Either your website has been attacked through a malicious hack, virus or negative SEO campaign of spammy links, or you see spammy web results on a competitive keyword your website is ranking on. For the latter, you may file a webspam report through Google Webmaster Tools. Please use this tool with discretion. Keep in mind, Falsely reporting webspam could be considered black hat SEO.
Why Should You Avoid It?
As I said earlier, Black Hat techniques can and will ban you from Google and other search engines. These techniques will only give you short-time success and have a negative effect on your website’s overall ranking.
Are these techniques for you?
It all depends on your needs: Are you trying to build a long-lasting business?
If your answer is yes, you should avoid Black Hat SEO at all costs. Rather, you should look for alternative means of improving your search engine rankings.