What is Image Optimization and Why it is Important

“A picture is worth a thousand words” you know that? Of course, you do. Which is undoubtedly right. People love to interact with visuals rather than boring long paragraphs. The importance of images on media devices, e-commerce websites, and travel websites have been increased over the time. According to the marketing research, on an average, around 65% of website’s load is comprised of images. If you reduce the images size without compromising its quality than it will have a direct positive impact on page load speed and user-experience of visitors on your website.

User love site which loads in less than 2 seconds. If the page takes more than 3 seconds to load almost 40% visitors tend to leave that website. Image optimization is the only solution for this problem.


What is image optimization


Optimizing image means showing the high-quality image in perfect format, dimension, and resolution while keeping the smallest possible size. You can optimize image by catching or compressing the size, also there are tools like ImageKit, this tool optimized image using an algorithm. Combine with a content delivery network for fast delivery. It can improve your website’s performance.


Importance of image optimization


The importance of images in connecting users to your products has been proven. If your website takes more than 3 seconds to load, users are more likely to abandon it which will drastically increase your bounce rate and eventually, it will affect your conversions.


Page load speed


Page load speed is the amount of time taken by a web page to load completely. It depends on many factors from your website design & layout or your website’s hosting. The websites having less than 2 seconds load speed are most loved by its visitors. If you can optimize all the images in your website (remember 64% of your website load which is images) you will improve your website’s overall performance.


Improve ranking


Keep in mind that page load speed is major SEO ranking factors. Google doesn’t love the slow websites. Who doesn’t want to get top ranking for its website pages? And one of the factors for this is the load speed of your web page. Thus, image optimization holds a great significance here.


Improve conversions


Once your ranking is improving, you can capture more visitors. Now it’s time to get more conversion, let’s convert those visitors into buyers. According to latest marketing research, 79% of online shoppers are not satisfied with website’s load speed and performance, thus they do not buy from the same site again.


User engagement


In today’s world, a happy customer is not a myth. Definitely not for those websites which are providing a great user experience. And it can be your website too. All you need to do is to optimize your website images, improve your page load speed and thus, providing a better overall user experience. If your page is loading fast on all devices, a user will spend more time there.

In this digital world, every factor related to your website’s performance. With image optimization tools and resizing with CDN, you can optimized image and improve overall ranking and better user experience. Share your thought and experience in the comment section.

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