How to Promote Your Event on Social Media Platforms. Don’t have a lot of experience promoting on social media?
No need to worry. It’s actually a lot easier than it sounds.
It might be easy to get overwhelmed by the number of platforms, and the different types of strategies you can put together. Pinterest, Twitter, Snapchat – where to begin? If you don’t have much experience, then it can seems a big deal.
There’s actually plenty of things you can do on social media platforms that don’t require you to be a social media guru. The best part? These techniques are often proved the most powerful.
If you want to promote your event on social media, here are some tips you should try:
Spend some bucks
Don’t shy away from spending some bucks in order to get ROI.
It doesn’t need to be much – a couple of hundred bucks can have a solid impact on your audience. But you’ll need to think beyond just making normal posts. They don’t work anymore, so you’ll need a little bit of cash to get the most bang for your buck.
Think about where your audiences are likely to be. Don’t just start posting on Facebook or Twitter – really think about where your audience actually exists.
For example, if you’re selling tickets online to slightly older people, then you’re going to want to be on Facebook or Instagram. You can even use the platform’s sophisticated ad targeting techniques to drill down into demographics, age groups, location by suburb, likes and dislikes. It’s all designed to be accessible to new customers, so don’t worry if you’re not an expert in ads creation.
Your posts are more likely to be shared widely if they have some visual elements. Keep these things to keep in mind:
First, photos work best when it’s motivational. Try to upload these themes when sharing your event invitations, by using inspiring words or messages on your photos.
If you’re using a video to promoting your event, make sure it’s captioned. Viewers will more likely be interested in your video if it has captions, as they won’t need to play it out loud – this means more people watching your video on the move or on a commute will be able to still get the message.
Give as many information as possible
Visitor’s attention is very short on social media. If you’re trying to get more event ticket sales, then start adding more information in a shorter amount of space. Using photos? Then put all the details of the event on the photo itself. It means people can share your photos without having to type out details again – make it easier for them to share your event’s details!
Don’t underestimate your audiences
Do you have influencers who can spread the word with large social networks? Target them and see if they’ll share your posts. Maybe you could even give them a few free tickets to give away. Don’t underestimate the reach those people have, and target them accordingly.
We hope these tips will help you to build more confidence with social media and use it to your advantage.