Great social media strategies need continuous follower growth. Social media platform proved effective even if you don’t have a huge budget for promotion. This is why social media platforms like Instagram and Twitter can be a strong ally to smaller brands. According to the recent market research, the number of business using Instagram is expected to sales amount almost double within a year.
Here are the 6 ways you can do adverting on Instagram to introduce your brand to online customers and improve brand awareness.
Videos are great
Videos can connect very well with users and capture interest in just a few seconds, videos allow your brand to interact with users. Telling a story within 15 seconds is incredibly engaging, its great way to capture user’s attention and keep them coming back for more.
If you’re not creative type or your stories aren’t capturing enough attention, don’t fret – there is a bit of an art to it.
Consider hiring a social media expert with some experience in design that helps you turning your followers into customers. Research online, see if there are any talented social media expert or designer in your area. Odds are there will be someone who would be willing to partner with you.
Hashtags aren’t just for Twitter, they also help customers to discover your brand on Instagram.
You can add maximum 30 hashtags per post, but you should aim to use less than that. Try five to ten and see how your post perform. Keep your eyes on new followers that come on board.
Keep in mind that using more hashtags isn’t everything. You could use free Instagram search tools to find relevant hashtags.
Help others and repost
Using ‘shout-outs’ you can partner with other businesses. For example: When you partner with another brand that has the same amount of followers as you. You promote their brand and they promote yours, this way both brands increased exposure.
If you have a big budget – Paid shout-out is a good option. You pay influencer or brand with the larger following to promote your service or product. This is a great and easy way to gain a large number of followers quickly.
Engage with your followers
You have to be social first, no matter what platform you use. Never forget that! Make sure you engage with your audience every day, look out for an industry expert, bloggers and partners, make sure to keep engage with them.
There are lots of things to do in SEO like:
Link in the bio
You can’t post a clickable link in your Instagram post, there is only one place where you can add link – in the bio section. It’s right under your brands’ name and the description at the top. Most brands put their website’s link, it could be website’s landing page, latest blog post or the new product page.
So, there you have it – 6 tips that help you in your Instagram marketing campaign. Hope you create stellar visuals and content for Instagram. Let us know if we miss something important that has worked for your brand, in the comment.