Twitter is one of the most popular marketing platforms for online business. Twitter has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses. In this article, you will find some potential benefits of using Twitter to achieve your business goals.
Boost your customer satisfaction with great service
Your existing customers can follow your business update from social media account in real-time. This gives you a unique opportunity to adjust or tweak all your business activities instantly according to your customers’ reactions.
Add Human touch with your Brand
This is another great advantage of using social media, including Facebook, Twitter, to convey brand messages is the ability to add a human touch to the generally inanimate brand image. Apple’s CEO, Tim Cook, and the mastermind behind Tesla electric cars, Elon Musk, are both avid Twitter users who share both personal and professional opinions with millions of followers every day.
Interacting with a new audience, as well as the existing ones, adding a voice to a brand and catering to your followers all represent excellent ways to further solidify your brand image and send the message that you are not just another company focused solely on sales and profit margins.
Market your service
Twitter can also be used for various business and product announcements. Companies can also use the feedback they get from their followers to further refine their products and services or they can simply ask their customers what they would like to see changed in the new line of the said products and services. People share the things they love with their family, friends and social following, and Twitter can easily be used to favor and retweet those type of post and furthermore engagement with customers who share your line of product/service.
Those days are gone when customers had to scour the internet to find contact information about business and use it to solve their problems. Today, almost any business has a social media profile, which results in customers using those profiles to solve their issues. If a customer has any question regarding your product or service, make sure you don’t leave them unanswered. This could have a significantly negative impact on your business.
You can get thousands of new contacts via Twitter for your new business, ranging from partners to collaborators to potential buyers, suppliers in your specific niche and industry. Crowdfunding is a great option for startups and small businesses.
These are just some of the many benefits can expect from their Twitter use. But Twitter is hardly the only social media platform and engaging your customers across all platforms is extremely important.