Live streaming service on the internet has been around for a long time, the first attempts being done during the 90’s. As the technology improved over the years, it has become another great element in the internet user experience. Today, many websites and platforms have utilized it with full features, returning high viewership number and traffic.
Platforms like YouTube, Facebook, and Twitch taking lie video to another level and to a much wider audience, it has a platform in which brands can use to get more attention and increasing overall traffic. Here are some great live video streaming SEO strategies.
Increase brand authority
Live video streaming has been done by so many companies and has crossed different platforms. Some of these include gaming site, sports team, news site, and even celebrities. Live video help you to attract a larger number of viewers.
Most viewed live video is related to gaming, news, video reviews and music. Using live video will make your brand look better and unique.
Finding audience on the right platform
With the over-populated streaming platforms available on the internet, it is important to choose the right platform where you will be able to reach your target audience. With YouTube being the most popular video streaming platform worldwide, it is no surprise that more promotion and YouTube SEO efforts have been done on the platform. You have to do some research on what social media network you can find your audience to be able to reach the most people.
Promotion with social media
With millions of people come together at one place, social media platform will be the most popular on the internet. With Twitter, Facebook, YouTube and Instagram having a live video option for their users, with social media it is now made easier for everyone to create live videos. With the high demand for live videos on Facebook, the website created a live Video Page where you can access all the videos across the world.
Interaction with the audience
Video streaming has an ability to interact with a live audience. This video streaming has a live chat option in which users get to post their comments and messages for the audience to see. This lets them ask some questions related to the video feed. For example, when a website posts a live video about a product review or creates a discussion, users would be able to instantly send in their questions that will be able to get quick responses.
Most videos streaming happens during some important events, such as parties and sports events and even concerts. This is the right time in which traffic and audience interest would be highest. When you have to market your product, celebrations and important events are the best time to promote them.
Over the years live streaming has improved, with better internet connectivity and increasing social media platforms. It is the best to find a way to stand out from the crowd. If you have any questions about live streaming SEO, leave a comment down below and let’s talk.