A hashtag is a popular sign, the sharp note in musical notation. A sign like a tic tac toe board. Like this #
Hashtags used to draw attention to social media, to organize, and to promote.
Hashtags first start on Twitter as a way of creating an easier way for people to find, follow, and contribute to a conversation.
How to create a hashtag?
You don’t need any special skills or software, coding experience, or even a college degree to create a hashtag. The only thing you need to do is put the pound sign directly in front of the word or phrase you want to turn into a hashtag and follow three simple rules:
- No spaces
- No punctuation
- No special characters
Why people use hashtags?
There are many reasons behind this, let’s explore:
Hashtags help you to discover your targeted audience: Many people are now searching directly using hashtags. By using the hashtags that are of interest to your ideal customers, your chance of being found is increased.
Hashtags increase clickthrough rates: According to research, tweets with hashtags receive twice as much engagement as those that don’t. Using hashtags you can double your engagement and increase clickthrough rates by including hashtags. Interestingly.
The best option for research: If you want to do research, it’s easy using hashtags. You can find great and relevant content by a search on specific hashtags. Many marketing experts believe that tweets with hashtags are generally more focused on the particular topic.
For search queries, a hashtag is a link: When people click on your hashtags and take them to a search query, at the same time, the search generating a lot more views, and this will lead more people to see your post.
How can a small business get benefit from hashtags?
Discover hashtag popularity in your industry: There are tools available which can help you to find out which hashtags the influencers in your industry are using.
Include hashtags into your regular post: For Twitter, consider using a tool like HootSuite to schedule tweets, using specific hashtags and links. For Instagram, make sure your photos and your follow up comments, include plenty of relevant hashtags.
Using LinkedIn: LinkedIn is one of the best B2B social networks to experiment with hashtags. As of this writing, they only work on mobile and as such, look a bit strange on the desktop.
Using Tumblr Hashtags: When you’re creating a post on Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically include a hashtag to the front of it.
Each social media platform has their own unique ways and rules, understanding the basics of how to create and use hashtags is important. Hashtags help you to communicate with your audience, drive traffic to your website and attract new visitors to your brand.
Tell us your insight on how to use hashtags? Is there any good strategy that we missed? Tell us your thoughts in the comment section.